CBU Brings on New Partnership by Andrew Shortall - City News Group, Inc.
View Upcoming Events View Your Local Sales

Community Calendar

AUGUST
S M T W T F S
26 27 28 29 30 31 01
02 03 04 05 06 07 08
09 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31 01 02 03 04 05
View Events
Submit Events

CBU Brings on New Partnership

By Andrew Shortall, Community Writer
March 8, 2017 at 04:22pm. Views: 51

RIVERSIDE>> California Baptist University announced a multiyear integrated athletic marketing and campus-wide relationship with PepsiCo. The agreement is the second founding level partnership for the university's new 5,050-seat events center. "We are thrilled to partner with PepsiCo," said Dr. Ronald L. Ellis, CBU President. "From the beginning of our discussions, it was clear that they were the right partner for our university. Their commitment to quality, variety and innovation is tremendous. We genuinely appreciate their support." Dr. Micah Parker, Director of Athletics, said it is an unprecedented integrated partnership for CBU. "To have PepsiCo brands, including Gatorade, G-Series and Aquafina as part of our student athletes' day-to-day performance training program and as a founding level partner with our new events center is a perfect fit," Parker said. "They will bring an amazing energy to our athletic contests, rivalries and new events center as our video board partner." The university-wide partnership provides for a number of PepsiCo brands to be incorporated into the daily lives of thousands of students who dine at CBU's six food service venues. Brands such as Starbuck's ready-to-drink coffee beverages, Lipton Iced Tea, Ocean Spray, Tropicana juices and Muscle Milk will be featured in the CBU's nationally acclaimed food service program, led by Provider Hospitality CEO, Rodney Couch, who orchestrated the partnership along with Micah Fuller, Associate Athletic Director for Marketing.

Related Articles

Photo Courtesy of: AI-generated by ChatGPT.

By Stella Pierce, Community Writer

August 5, 2026 at 09:01am. Views: 242

San Bernardino urban forest, tree planting, San Bernardino parks, environmental sustainability, urban canopy, shade trees, community beautification, Inland Empire environment

Photo Courtesy of: City News Group

By Miles Thornton, Community Writer

August 4, 2026 at 08:25am. Views: 265

Bottle caps filled with miniature photos become unique magnets that turn memories into functional décor.

Photo Courtesy of: City News Group

By Celia North, Community Writer

August 4, 2026 at 08:25am. Views: 232

Light-filtered shade cloth illustrates how simple coverage can shield plants from intense summer sun and heat.

Photo Courtesy of: TME Photography by Titan Mom Elvira

By Titan Mom Elvira, Community Writer

August 5, 2026 at 09:02am. Views: 190

Grand Terrace High School Senior quarterback Jaden Montano prepares to lead the Titans into the 2026 football season. Montano is this week's Athlete Spotlight, recognized for his leadership, dedication, and success both on the field and in the classroom.

Photo Courtesy of: Carl M. Dameron

By Carl M. Dameron, Contributing Writer

August 5, 2026 at 09:02am. Views: 251

 “Brandy's story exemplifies what's possible when we look beyond the immediate crisis and focus on what truly matters, keeping families together," said Mercedes Pacheco, director of social services for the Salvation Army. 

Photo Courtesy of: the JW Vines Medical Society

By Carl M. Dameron, Contributing Writer

August 5, 2026 at 09:02am. Views: 283

The 2026 Elma Vines Summer Health Academy summer interns (L to R): Sibonginkosi “Charity” Ncube, Kindall Walsh, Nyla Criego, Kamie Taylor (Program Director), Saafir Moore-Muhammad, Thaila Jenkins and Jessica Ojukwu.

Photo Courtesy of: AI Generated by ChaGPT

By Ruby Stephenson, Community Writer

August 4, 2026 at 08:25am. Views: 251

street improvement scene with paving crews working in a San Bernardino neighborhood beneath the mountains

Photo Courtesy of: AI-generated by ChatGPT

By Stella Pierce, Community Writer

August 4, 2026 at 08:25am. Views: 252

Students arrive ready to begin a new school year as San Bernardino schools prepare to welcome thousands of learners back to campus.

Photo Courtesy of:

By William Cortez, Community Writer

August 5, 2026 at 09:02am. Views: 262

The couple exchanges wedding vows during a uniquely themed ceremony, with the ARC Josie Gonzalez as the officiant leading the service inside a rustic chapel featuring Halloween-inspired décor that reflects the couple's shared love of the season.

Photo Courtesy of: AI-generated by ChatGPT

By Stella Pierce, Community Writer

August 5, 2026 at 09:02am. Views: 208

Children laugh and explore a modern playground while parents watch nearby, highlighting the important role community parks play in keeping families active throughout the summer.

Photo Courtesy of: AI-generated by ChatGPT

By William Cortez, Community Writer

August 5, 2026 at 09:02am. Views: 179

Community volunteers work together to plant trees and improve a neighborhood green space, demonstrating how local service projects help beautify Moreno Valley.

Photo Courtesy of: AI-generated by ChatGPT

By Ruby Stephenson, Community Writer

August 5, 2026 at 09:02am. Views: 201

Local business owners exchange ideas and establish new partnerships during a Multi-Chamber Summer Mixer, highlighting the importance of collaboration in supporting Moreno Valley's thriving economy.

--> -->