IE 66ers Unveil New Look by Margie Miller, Publisher/Journalist - City News Group, Inc.
View Upcoming Events View Your Local Sales

Community Calendar

◄ NOVEMBER ►
S M T W T F S
01 02 03 04 05 06 07
08 09 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 01 02 03 04 05
View Events
Submit Events

IE 66ers Unveil New Look

By Margie Miller, Publisher/Journalist, of Grand Terrace
November 27, 2013 at 01:12pm. Views: 273

For the first time in 10 years, the 2013 California League Champions, the Inland Empire 66ers, unveiled a new set of logos — one that pays homage to the team’s namesake, historic highway Route 66. The new “mechanic” logo and overall muscle car theme is intended to commemorate what made Route 66 so prominent in Southern California. 66ers general manager Joe Hudson said, "When we went through the whole rebranding process, we looked at a number of new concepts and logos, including cars, trucks and, ultimately, characters like the mechanic. From the start of the process we wanted a logo that we could bring life to it and when the mechanic character was presented, it just made sense and fit great within the whole brand and theme of Route 66. We have truly created a new and exciting brand that focuses on the family fun entertainment that minor league baseball is all about. Our new identity symbolizes both a new era in an already historic franchise as well as an investment to our fans and community. This is a look that will appeal to all ages and will present a brand image that we feel all of our fans will love. Our fans can expect the same great entertainment, world class service and community focus that they love us for. We’ve simply re-imagined our identity.” The home cap logo depicts a mechanic batting with an oil-drenched wrench. Other logos also tie in the muscle-car theme, depicting wrenches, engines and the "66ers" on wings. Creating and perfecting the logo took nearly a year of collaboration between the 66ers and Brandiose, a San Diego-based company led by founders Jason Klein and Casey White. Clients include a number of MLB teams, including the Lehigh Valley IronPigs and the Richmond Flying Squirrels. Jason and Casey often traveled to San Bernardino and visited with fans, staff and community members to get a sense of what type of logo would perfectly emanate both the team and the Inland Empire community. From there, the design team was able to settle on the new logo and the team’s new colors of powder blue and orange — colors not usual in the league. "From the start, when we talked about changing our logos, it was more than just logos," said Hudson. "It was changing the brand of the 66ers. We wanted the new brand to be fun, exciting, and unique while at the same time paying homage to the history of Route 66. When we looked at colors, we thought of the classic muscle car colors and found the baby blue and orange combination not only fit perfectly within the new theme and brand, but also looked great when combined together." Following the unveiling, merchandise featuring the new logos and colors became available for purchase online and by visiting the merchandise store inside San Manuel Stadium. As merchandise was up for sale, items flew off the shelves and into the hands of eager and supportive 66ers fans. For Hudson and the rest of the team, the brand represents both the team's growth and the family fun it has brought to the Inland Empire for years. "I think the most exciting part of the new logos and the overall brand are all the possibilities that it allows us as a front office to have from a creative standpoint. It opens up a lot of new possibilities from video board graphics to merchandise to print material," said Hudson. The 66ers players themselves will soon be sporting the new look on their uniforms, which will be unveiled at a later date.

Related Articles

Photo Courtesy of: BBOP Center

By Justus Baker-Postell, Community Writer

November 11, 2026 at 08:19am. Views: 470

BBOP Information Session The Black and Brown Opportunities for Profit (BBOP) Center, an Inland Empire economic and workforce development hub and a project of Time for Change Foundation, has launched Pathways to Prosperity, its Employment Training Pathway Program (ETPP), a comprehensive workforce initiative designed to connect residents facing barriers to employment with the skills, credentials, hands-on experience and employer relationships needed to enter and advance in high-demand careers.

Photo Courtesy of: San Bernardino's California Theatre from 1930

By Amanda Spencer, Community Writer

November 11, 2026 at 08:19am. Views: 352

Nearly a century after opening its doors, the downtown landmark remains an important connection between the city's entertainment history and its cultural future. In downtown San Bernardino, the California Theatre of the Performing Arts stands as a reminder of a time when attending a movie or live performance was one of the most anticipated social occasions in a growing Southern California city.

Photo Courtesy of: City News Group

By William Cortez, Community Writer

November 11, 2026 at 08:19am. Views: 342

With winter approaching, emergency officials are coordinating flood prevention, roadway maintenance and public alerts to help residents prepare for dangerous weather. A heavy rainstorm can change the landscape of San Bernardino in a matter of hours. Streets that ordinarily carry commuters and school buses can become difficult to navigate, drainage channels can fill rapidly, and neighborhoods near foothills may face increased risks from flooding and debris.

Photo Courtesy of: City News Group

By William Cortez, Community Writer

November 11, 2026 at 08:19am. Views: 295

A sweeping decision involving California's most serious criminal sentences has drawn strong opposition from San Bernardino County District Attorney Jason Anderson, placing the county's chief prosecutor at the center of a statewide debate over justice, victims' rights and executive authority.

Photo Courtesy of: West Valley Water District

By Socorro Pantaleon, Community Writer

November 11, 2026 at 08:14am. Views: 203

Group photos of WVWD Board Members and winning students of the 2026 Poster Contest

Photo Courtesy of: CalKIDS

By Justus Baker-Postell, Community Writer

November 11, 2026 at 08:13am. Views: 334

During National Scholarship Month, families are encouraged to check their eligibility for scholarships supporting college and career training.

Photo Courtesy of: Khouri Evans-Dangerfield

By Mike Hoover. President, Inland Empire Civil War Round Table, Community Writer

November 11, 2026 at 08:18am. Views: 195

University of Redlands student Khouri Evans-Dangerfield will examine slavery, constitutional law and the decisions that divided a nation during a free November 15 presentation at A.K. Smiley Public Library.

Photo Courtesy of: City News Group

By William Cortez, Community Writer

November 11, 2026 at 08:18am. Views: 207

November 11 screening of acclaimed film “All We Imagine as Light” invites students and community members to experience international cinema and discussion. Films can transport audiences to places they have never visited, introduce them to unfamiliar experiences and encourage them to consider how people in different parts of the world navigate relationships, work and personal challenges.

Photo Courtesy of: City News Group

By Willam Cortez, Community Writer

November 11, 2026 at 08:18am. Views: 224

A decision announced in Sacramento could change the sentences of hundreds of California prisoners, bringing renewed attention to the death penalty and the future of criminal punishment across the state. Governor Gavin Newsom announced November 5 that he intends to commute the death sentences of all 548 people currently sentenced to death in California.

Photo Courtesy of: City News Group

By Stella Pierce, Community Writer

November 11, 2026 at 08:18am. Views: 263

November 21 event at Olive Avenue Market will introduce residents to drought-tolerant landscaping, city rebates and the benefits of native plants. A beautiful garden does not have to depend on a large lawn or plants that require frequent watering.

Photo Courtesy of: City News Group

By Ruby Stephenson, Community Writer

November 11, 2026 at 08:17am. Views: 158

A school announcement can contain information that changes a family's entire afternoon. A reminder about an upcoming meeting, a schedule adjustment or a message from a teacher may determine when a parent leaves work, arranges transportation or helps a child prepare for the next school day.

Photo Courtesy of: TME Photography by Titan Mom Elvira

By Titan Mom Elvira, Community Writer

November 11, 2026 at 08:18am. Views: 207

Cosme CĂłrdova and Eduvina pose in front of the Division 9 Gallery booth, where visitors had the opportunity to purchase commemorative souvenirs and keepsakes celebrating Riverside's DĂ­a de los Muertos Festival.

--> -->