What do most elementary school-aged children have on their Christmas wish-list? It’s a new bike, of course. And for thirty (60) deserving Riverside and Moreno Valley, California elementary fourth, fifth and sixth grade students, that wish came true on Thursday, December 7 & 14 during the annual East Hills Holiday Bicycle Giveaway sponsored by Jenson USA, a leading national retailer of bicycles and accessories.
For more than a decade, two local Riverside elementary schools have been chosen to be the recipients of this generous holiday-themed program initiated by the East Hills Business Council of the Greater Riverside Chambers of Commerce and Jenson USA.
“Making a selection of the most worthy students to receive new bicycles is always a difficult task faced by school administrators and the teaching staffs,” commented Jenson USA founder and CEO, Michael Cachat. “This year, the selection process included a learning experience requiring students to write a short essay or draw a poster focused on the theme, ‘Every Ride Is Epic, Where Would Your Bike Take You?” Students have no prior knowledge that they are competing for an opportunity to win a new KHS Free Agent BMX bicycle. The unveil of thirty new bikes at each school was a total surprise to the students.
During the presentation ceremonies at the school, Jackie Reseigne, Jenson USA’s customer engagement/events specialist delivered a timely talk about bicycle safety and the importance of always wearing a helmet when riding. Helmets for each bike recipient were provided by Kali Protectives. In addition to the bicycles and helmets, students were entertained to a BMX bicycle tricks demonstration by Trevor Edwards.
The annual Holiday Bike Giveaway is the result of Jenson USA’s “Kommute For Kids” campaign. “Kommute For Kids” is a Jenson USA community program designed to encourage its employees to embrace the many benefits of the cycling lifestyle while earning bicycles for the Holiday Giveaway.